This new ad campaign unveiled by the "Family Builders by Adoption" organization in California is one of the most incredible uses of media that I have seen in quite some time. The agency, recognizing the specific needs of LGBTQ youth who are less likely to be placed in loving homes, more likely to be abused, and extremely likely to be homeless (it is estimated that upwards of 40% of all homeless youth in the United States are LGBTQ identified).
The ad campaign which kicked off this week in San Francisco with advertisements in the subway system makes the clear and powerful argument that every kid deserves a home, and that queer kids have and continue to be considered difficult to adopt. Seamlessly appealing to the emotions of community members, this ad is a call to action for our community, as yet another way we can step forward to help some of our most vulnerable community members.
A wonderful article in the Bay Area Reporter about the new campaign can be found here: http://ebar.com/news/article.php?sec=news&article=2618
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